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Playboy is an American men's lifestyle and entertainment magazine. PEI , with a presence in nearly every medium. The magazine has a long history of publishing short stories by novelists such as Arthur C. The magazine generally reflects a liberal editorial stance, although it often interviews conservative celebrities. After a year-long removal of most nude photos in Playboy magazine, the March—April issue brought back nudity. By spring , Hugh Hefner—a University of Illinois psychology graduate who had worked in Chicago for Esquire magazine writing promotional copy; Publisher's Development Corporation in sales and marketing; and Children's Activities magazine as circulation promotions manager [18] —had planned out the elements of his own magazine, that he would call Stag Party. The first issue, in December , was undated, as Hefner was unsure there would be a second. He produced it in his Hyde Park kitchen. The first centerfold was Marilyn Monroe , although the picture used originally was taken for a calendar rather than for Playboy. Known circulation was 53,
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Its website stopped publishing nude photos in August , and its print edition is now following suit. Chief executive Scott Flanders hopes the redesign will help the company reach more millennials both online and in print. By the '60s, what had started as a men's magazine had transformed into a burgeoning lifestyle brand with nightclubs, and its own homegrown celebrities.
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The first woman to pose completely nude in Playboy has spoken out about working with Hugh Hefner, after he passed away aged
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In a wood-paneled dining room, with Picasso and de Kooning prints on the walls, Mr. Jones nervously presented a radical suggestion: the magazine, a leader of the revolution that helped take sex in America from furtive to ubiquitous, should stop publishing images of naked women. Hefner, now 89, but still listed as editor in chief, agreed. As part of a redesign that will be unveiled next March, the print edition of Playboy will still feature women in provocative poses. But they will no longer be fully nude. Its executives admit that Playboy has been overtaken by the changes it pioneered. For a generation of American men, reading Playboy was a cultural rite, an illicit thrill consumed by flashlight. Now every teenage boy has an Internet-connected phone instead. Pornographic magazines, even those as storied as Playboy, have lost their shock value, their commercial value and their cultural relevance. Many of the magazines that followed it have disappeared.

Even JFK read it. Similarly, when he opened his first Playboy Club in Chicago in , Hefner emphasized respectability above raunchiness—a preference widely noted by writers reflecting on his legacy following his death at age 91 last week. The Playboy Club was a supper club, not a sex club; jackets and ties were required. One of the most iconic symbols of the Playboy Club was its waitstaff: a throng of women known, and dressed, as Bunnies. Much like the clubs themselves, the magazine whose name they shared, and the man who created all of it, the outfits worn by the Playboy Bunnies were a blend of provocative and old-fashioned. The rabbit became a Bunny, and an icon was born and quickly patented —a first for a service uniform. The first prototype—a satin one-piece worn over a prefab Merry Widow corset and paired with rabbit ears and a fluffy tail—looked too much like a bathing suit. A few snips of the scissors raised the leg opening, elongating the legs, accentuating the crotch, and removing any resemblance to swimwear. A rosette name tag at the right hipbone and dyed-to-match satin pumps completed the outfit. In reality, it was pretty tame—a place for flirting at most.

In a wood-paneled dining room, with Picasso and de Kooning prints on the walls, Mr. Jones nervously presented a radical suggestion: the magazine, a leader of the revolution that helped take sex in America from furtive to ubiquitous, should stop publishing images of naked women.

Hefner, now 89, but still listed as editor in chief, agreed. As part of a redesign that will be unveiled next March, the print edition of Playboy will still feature women in provocative poses. But they will no longer be fully nude. Its executives admit that Playboy has been overtaken by the changes it pioneered. For a generation of American men, reading Playboy was a cultural rite, an illicit thrill consumed by flashlight. Now every teenage boy has an Internet-connected phone instead. Pornographic magazines, even those as storied as Playboy, have lost their shock value, their commercial value and their cultural relevance.

Many of the magazines that followed it have disappeared. Though detailed figures are not kept for adult magazines, many of those that remain exist in severely diminished form, available mostly in specialist stores. Penthouse, perhaps the most famous Playboy competitor, responded to the threat from digital pornography by turning even more explicit. It never recovered. A look back at what made Playboy magazine and the lifestyle Hugh Hefner represented so prominent for decades.

Previous efforts to revamp Playboy, as recently as three years ago, have never quite stuck. And those who have accused it of exploiting women are unlikely to be assuaged by a modest cover-up. This time, as the magazine seeks to compete with younger outlets like Vice, Mr. A judge once ruled that denying blind people a Braille version of it violated their First Amendment rights.

Madonna, Sharon Stone and Naomi Campbell posed for the magazine at the peak of their fame. Its best-selling issue, in November of , sold more than seven million copies.

Even those who disliked it cared enough to pay attention — Gloria Steinem, the pioneering feminist, went undercover as a waitress, or Playboy Bunny, in one of Mr. When Mr. Hefner created the magazine, which featured Marilyn Monroe on its debut cover in , he did so to please himself. The latest redesign, 62 years later, is more pragmatic. The magazine had already made some content safe for work, Mr. Flanders said, in order to be allowed on social media platforms like Facebook, Instagram and Twitter, vital sources of web traffic.

In August of last year, its website dispensed with nudity. As a result, Playboy executives said, the average age of its reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month. The magazine will adopt a cleaner, more modern style, said Mr. Jones, who as chief content officer also oversees its website. It is not yet decided whether there will still be a centerfold. Its sex columnist, Mr. And Playboy will continue its tradition of investigative journalism, in-depth interviews and fiction.

The target audience, Mr. Flanders said, is young men who live in cities. Some of the moves, like expanded coverage of liquor, are partly commercial, Mr. Flanders admitted; the magazine must please its core advertisers.

And all the changes have been tested in focus groups with an eye toward attracting millennials — people between the ages of 18 and something, highly coveted by publishers. The magazine will feature visual artists, with their work dotted through the pages, in part because research revealed that younger people are drawn to art.

The company now makes most of its money from licensing its ubiquitous brand and logo across the world — 40 percent of that business is in China even though the magazine is not available there — for bath products, fragrances, clothing, liquor and jewelry among other merchandise.

Nudity in the magazine risks complaints from shoppers, and diminished distribution. Playboy, which had gone public in , was taken private again in by Mr. Hefner with Rizvi Traverse Management, an investment firm founded by Suhail Rizvi, a publicity-shy Silicon Valley investor, who has interests in Twitter, Square and Snapchat among others.

The firm now owns over 60 percent. Hefner owns about 30 percent some shares are held by Playboy management. The magazine is profitable if money from licensed editions around the world is taken into account, Mr. He sees it, he said, as a marketing expense. He and Mr. Jones feel that the magazine remains relevant, not least because the world has gradually adopted Mr.

Asked whether Mr. Flanders responded that Mr. Playboy in Popular Culture A look back at what made Playboy magazine and the lifestyle Hugh Hefner represented so prominent for decades.



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